Ben and I watch a lot of Italian TV. There are several stations that have American shows in English. But the ads are Italian. Some of these ads I just can’t figure out. The one that has most puzzled me this summer is one for Trivago which is a hotel/flight booking service (kind of like Expedia). So the ad starts and the announcer says a hotel in the 1950s. It is obviously in Italy and there is a sketchy looking character counting money from a robbery. The police arrive, take the thief off and leave a policeman there to guard the money. The policeman falls asleep and you see a little boy peeping through a hole in the wall and looking at the money. The little boy sneaks in and steals a handful of money and says ‘I’m going to buy a mountain of desserts and candy.’ Next scene the little boy is being booked. Fast forward to today and the little boy is an old man, released from jail, cut to a scene of the hotel room looking just the same but with a bit of money stuffed in a crack of a piano. Now please tell me, how is this supposed to make me want to use this booking service for a room that hasn’t changed in over 50 years and hasn’t been cleaned well enough to find this stash of money????????
One of my favorites is flying cheese.
Here you see the packages of cheese flying through the countryside.
At last arriving at a plate near you.
Nonno Nanni. Il nonno piu buono che c’e. Grandfather Nanni. (yes that is the name of the cheese) The best grandfather there is.
And it turns out that a number of years ago, our neighbors, Lorenzo and Leonardo appeared in a Nonno Nanni ad. Who knew we lived with stars.